Tag: patient engagement

Patient engagement is a fundamental pillar of value-based care organizations, playing a crucial role in achieving better healthcare outcomes and overall patient satisfaction. To optimize this engagement, healthcare providers are leveraging innovative solutions, including automated prior authorization and psychographic segmentation of healthcare consumers. A streamlined prior authorization process, combined with valuable insights into patient behaviors, can strengthen care plan compliance and patient involvement in the healthcare journey. Prior authorization causes more than an administrative burden for providers Providers point to administrative bottlenecks as one of the biggest hurdles caused by prior authorization. But the paperwork predicament leads to bigger problems… Read entire article here

We recently connected with Brent Walker, Senior Vice President of Consumer Science and Psychographics at UpFront to discuss value-based care (VBC) and how improving patient engagement and automating  prior authorizations can create momentum for the shift away from fee-for-service models.  Let’s dig into what Brent had to say.  Turning B-to-C experience into a patient engagement solution Brent previously held the role of SVP, Marketing, but psychographics are in his DNA. He began his decades-long career within healthcare when he joined Procter & Gamble (P&G) after college. Assigned to a brand management role for P&G’s over-the-counter (OTC) healthcare business, Brent quickly… Read entire article here